• Identify and pursue new business opportunities within target markets including electrical distribution, industrial, construction, transportation, and utility. • Develop and execute strategic sales plans to grow revenue and market share. • Prospect and qualify new customers, distributors, and OEM accounts. • Manage the full sales cycle from opportunity identification through closing and implementation. • Build and maintain strong relationships with distributor partners and key accounts. • Conduct customer visits, product presentations, and training sessions. • Collaborate with distributors to identify growth opportunities and new applications. • Serve as a trusted advisor to customers regarding product selection and solutions. • Identify emerging market trends and customer needs. • Promote our client’s custom cable assembly capabilities and engineering support. • Work closely with product management and engineering to develop solutions for customer applications. • Identify opportunities for new products or market expansion. • Partner with inside sales, operations, and engineering teams to ensure customer requirements are met. • Assist with pricing strategies, quotes, and proposals. • Support new product launches and marketing initiatives. • Provide feedback from the field to improve product offerings and customer experience. • Maintain accurate pipeline and sales activity reporting in CRM. • Track key sales metrics and business development progress. • Participate in sales meetings, forecasting, and strategic planning.