• Lead holistic search strategy development including traditional SEO, AEO, and AI search optimization to drive full-funnel growth. • Develop strategies to capture and optimize for AI Overviews, Featured Snippets, People Also Ask, zero-click search experiences, and conversational queries. • Drive entity-based optimization strategies to strengthen brand authority and knowledge graph presence. • Partner with content and digital teams to align SEO strategy with E-E-A-T best practices. • Optimize content and technical implementations for AI-driven search environments including generative search engines and large language model (LLM) discovery platforms. • Develop structured data and schema strategies to enhance visibility in rich results, AI summaries, and enhanced SERP features. • Monitor evolving search engine algorithms and AI search trends, proactively adjusting strategy to maintain competitive advantage. • Establish processes for measuring AI search visibility and zero-click performance impact. • Perform and present comprehensive technical, content, competitive, local, and app SEO audits. • Develop SEO functional specifications for technical enhancements, partnering with developers to implement, QA, and UAT updates. • Conduct advanced keyword, topic cluster, and entity research to inform scalable content strategies. • Identify opportunities for content optimization, consolidation, pruning, and authority building. • Collaborate closely with paid search, analytics, UX, product, and development teams to drive integrated search performance. • Present insights and recommendations to internal and client stakeholders, translating complex SEO and AI-search concepts into business-focused outcomes. • Align search strategies with broader omnichannel marketing and digital transformation initiatives. • Take a data-driven approach to measuring SEO and AEO ROI across core business KPIs. • Develop reporting frameworks that account for traditional traffic, zero-click engagement, SERP feature ownership, and AI search visibility. • Leverage automation tools, APIs, AI workflows, and advanced Excel or scripting capabilities to improve efficiency and scalability. • Use reporting and visualization platforms to communicate performance insights and strategic opportunities. • Manage project timelines and deliverables within project management systems (e.g., JIRA), ensuring deadlines and quality standards are met. • Operate effectively in a contractor capacity, managing priorities across multiple accounts while maintaining strategic clarity and execution rigor.