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Role Description

The Marketing Brand Manager, Innovation is responsible for leading the long-term innovation strategy and early development of innovation across the portfolio, identifying new growth opportunities and translating them into compelling propositions that drive future business growth.

This role connects brand strategy, consumer insight, and market opportunity to define the next sources of growth for the portfolio. The Brand Manager, Innovation will identify emerging consumer needs, whitespace opportunities, and category trends, translating them into clear innovation territories and platforms that strengthen brand equity and expand the portfolio into new areas of growth.

The role leads the early development of innovation concepts from insight to proper handoff to the brand for commercialization, partnering closely with Insights, R&D, Sales, Supply Chain, and Finance to ensure ideas are consumer-relevant, operationally feasible, and commercially viable. The Brand Manager, Innovation will guide initiatives through early stage-gate processes while maintaining strong alignment with enterprise growth priorities and brand strategies.

Success in this role requires a curious and entrepreneurial marketer who is energized by identifying what’s next for the business and a deep passion for understanding consumer’s unmet needs. The ideal candidate combines strategic thinking with strong executional discipline, balancing creative ideation with rigorous validation and commercial accountability.

Qualifications

• Minimum 5 years work experience within the Consumer-Packaged Goods Industry
• Minimum of 2 years’ experience in Brand Management with a focus in Innovation (developing and commercializing new products and platforms)
• Bachelor’s degree in Marketing, Business, or related field
• MBA strongly preferred

Requirements

• Strong ability to define and evolve brand equity while prioritizing the initiatives with the greatest business impact
• Ability to analyze consumer, category, and market data to identify growth opportunities and translate insights into actionable innovation platforms
• Ability to connect trends, insights, and business priorities to identify innovation opportunities that drive portfolio growth
• Curious and entrepreneurial mindset with the ability to generate and refine new product ideas that address unmet consumer needs
• Strong project management skills with the ability to manage multiple initiatives, prioritize effectively, and drive projects forward through the innovation and commercialization process
• Strong storytelling and communication skills with the ability to influence stakeholders and build alignment across a matrixed organization
• Proven ability to work effectively across functions and levels of the organization to advance innovation initiatives
• Deep understanding of P&L drivers, pricing, trade, and portfolio management
• Comfort operating in ambiguity with a bias toward action, creativity, and resourcefulness
• Comfortable operating in fast-moving or ambiguous environments with the ability to organize complexity and deliver results

Benefits

• $96,000 - $135,000 (commensurate with experience and location)
• Medical, Prescription, Dental, Vision Coverage
• Flexible spending accounts
• Disability coverage
• Life insurance
• Critical illness and accident insurance
• Legal and identity protection insurance
• Pet insurance
• Employee assistance program
• Commuter benefits
• Tuition assistance
• Adoption assistance
• 401(k)
• PTO
• Parental Leave