• Define and evolve product value propositions, positioning, and messaging for key audiences—including consumers, vehicle and equipment dealers, and other partners who sell our products. • Leverage customer insights, performance data, market trends, and competitive analysis to shape messaging and support growth objectives. • Collaborate with Product, Sales, Research, CX, Analytics, and other stakeholders to gather inputs and translate them into clear, compelling narratives. • Lead the development and execution of integrated go‑to‑market strategies for new product launches and enhancements. • Build and maintain sales and marketing enablement materials such as presentations, one‑pagers, videos, and collateral. • Support affinity and strategic partner brands with product marketing strategy, guidance, and deliverables. • Ensure all materials meet brand standards while identifying and communicating unique requirements within the Auto and Commercial Equipment lines. • Partner closely with Sales and Product teams to develop materials that improve product understanding, adoption, and conversion across both consumer and dealer channels. • Lead multi‑workstream initiatives spanning Marketing, Creative Services, Product, Operations, and Technology. • Manage legal and compliance review cycles for all marketing deliverables. • Represent Marketing in national client implementations, supporting collateral needs, review processes, and client communication.