We build brands that speak human.
Media Traffic Specialist
Location
United States
Posted
6 days ago
Salary
$56K - $80K / year
Seniority
Mid Level
No structured requirement data.
Job Description
- 75% broadcast (linear TV and radio)
- 25% digital (Connected TV, online video, paid social and audio)
- Work closely with McJ brand team to receive and route client-approved creative assets, ensuring they match the media team’s buy details, including dayparts and flighting.
- Own the daily end-to-end trafficking process for all linear TV and radio campaigns, moving away from a third-party model to a direct-to-station execution model.
- Act as the primary operator within our Mediaocean Prisma ecosystem, ensuring the seamless flow of buy data, ISCI codes and reconciliation data.
- Manage the generation and assignment of ISCI codes and use Comcast AdFusion to deliver assets to stations across the country.
- Lead the charge on discrepancy resolution and post-air-date reconciliation to ensure our clients get exactly what they paid for.
- Work closely with McJ brand team to receive and route client-approved creative assets.
- Ensure creative assets meet platform specs and are versioned correctly by audience, format and placement.
- Support the team in QA tagging, tracking, UTMs and naming conventions before launch.
- Implement buy details accurately within DSPs/ad servers as needed.
- Conduct prelaunch checks to confirm targeting, pacing and tracking integrity.
- Monitor live delivery, and flag discrepancies quickly.
- Coordinate across media, creative, production, analytics, account and vendor teams to ensure campaigns are operationally ready for launch.
- Identify gaps, bottlenecks or unclear ownership early, resolving issues before they impact go-live.
- Continuously assess trafficking workflows to surface opportunities for greater efficiency, clarity and scalability.
- Serve as a power user across trafficking systems (Mediaocean, AdFusion, DSPs and ad servers).
- Maintain and evolve our “Trafficking Playbook” (standard operating procedures and process maps) as we scale our in-house capabilities.
- 5+ years of experience in media trafficking, campaign operations or media execution
- Hands-on experience in broadcast environments
- Advanced knowledge of Mediaocean Prisma (critical requirement)
- Direct experience using Comcast AdFusion for spot trafficking and distribution
- Familiarity with Nielsen market data and its application within media buying and trafficking
- Familiarity with digital trafficking systems (DSPs, ad servers and social platforms)
- Exceptional attention to detail and organizational skills
- Ability to manage multiple campaigns, markets and deadlines simultaneously
- Strong troubleshooting skills and clear cross-team communication
Flexible work from home options available.
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