• Lead Demand Channels • Oversee ABM, integrated campaigns, paid media, co-marketing, affiliate, referral, and customer marketing programs • Build multi-channel campaigns that generate pipeline, accelerate deals, and drive expansion revenue • Partner with Sales and RevOps to align programs with our Total Addressable Market coverage, SLAs, and forecast targets • Accelerate Pipeline Velocity • Own lifecycle and nurture programs to increase stage-to-stage conversion • Design targeted campaigns that move accounts from awareness to opportunity and support faster deal cycles • Optimize follow-up, triggers, and messaging to improve conversion and forecast accuracy • Drive Upsell and Expansion • Develop campaigns that expand existing customer revenue at the right time with the right products • Partner with Customer Success and Sales to identify and convert expansion opportunities efficiently • Activate customer advocacy programs that drive referrals, reviews, testimonials, and case studies • Align Marketing with Outbound Sales • Coordinate marketing air cover with SDRs and Sales to increase engagement in target accounts • Execute personalized, multi-touch campaigns at scale that accelerate deal progression and improve close rates • Operational Excellence • Build repeatable, scalable frameworks for pipeline generation and expansion • Implement AI workflows and agents to streamline the mundane, repetitive tasks to accelerate impact • Own funnel definitions, attribution, and reporting, partnering with Sales and RevOps • Monitor performance, optimize programs, and make disciplined investment decisions