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Role Description

As the Lead Marketing Analyst, you will:

• Partner closely with Marketing and Partnerships to guide budget allocation and campaign strategy through proactive, data-driven insights.
• Lead performance analytics across lifecycle, direct mail, and paid channels, helping the team identify what’s working, why, and where we can improve.
• Build clear, actionable dashboards and KPIs that connect marketing efforts to conversion, growth, and efficiency outcomes.
• Own and continuously improve our marketing analytics and campaign tooling, including platforms like Braze.
• Manage and support a team of Marketing Analysts while driving automation, scalable reporting, and strong cross-functional relationships.

Qualifications

• 6+ years of experience in marketing or growth analytics, with a strong track record of influencing performance marketing decisions and leading a team.
• Experience analyzing multi-channel campaigns and understanding how lifecycle, acquisition, and partnerships work together to drive growth.
• Fluency in marketing performance measurement, attribution, funnel analysis, and ROI modeling.
• Comfort with SQL and experience using R or Python to uncover insights, run analyses, and support experimentation.
• Ability to turn complex data into clear, practical recommendations that build trust with stakeholders and enable confident decision-making.

Requirements

• Experience partnering with senior marketing leaders on annual planning and long-term strategy.
• Experience managing analysts and building high-performing analytics teams.
• Familiarity with experimentation design and incrementality testing in performance marketing.

Benefits

• Health, Dental, & Vision benefits plus savings plans.
• Mac computers + work-from-home stipend to set up your home office.
• Monthly internet and phone reimbursement.
• Employee Stock Purchase Plan.
• Restricted Stock Units (RSUs).
• 401(k) plan to help you save for retirement plus a company match.
• Robust tuition reimbursement program.
• $1,000 travel perk on each Earnie-versary to anywhere in the world.
• Competitive days of annual PTO.
• Competitive parental leave.