• Developing and executing multichannel retention campaigns (especially email) that drive renewals and member engagement • Creating strategic campaign concepts for renewals marketing; working cross-functionally with renewals, investing, and product teams on strategy and implementation • Owning the creative execution of campaigns, including writing both short-form (~300 words) and long-form (~5,000 words) direct response messaging to suit different audience segments and campaign needs • Partnering with team members on A/B tests to continuously improve campaign performance and beat existing controls • Generating fresh marketing concepts regularly (new angles, new formats, new hooks) and bringing them to life with minimal handholding, from strategy through launch-ready execution • Proactively identifying opportunities throughout the member journey (emails, landing pages, in-product messaging, etc.) and taking action to improve renewal rates and member experience with compelling messaging • Analyzing customer data, performance metrics, and member feedback to tailor campaign strategies for optimal impact and response • Using performance learnings and feedback loops to refine current campaigns and inform future marketing strategies • Staying current on trends in financial publishing, direct response marketing, investor psychology, and market dynamics to continually improve retention strategies