• Lead platform-specific social strategies (TikTok, IG, LinkedIn, X, YouTube) that directly drive signups and upgrades; build campaign measurement frameworks and run data-driven optimizations • Operate a high-velocity content engine — own the editorial calendar, publish multiple times daily, convert event moments into scalable short-form assets, and art-direct creative with agencies and freelancers • Lead creator, influencer and UGC programs end-to-end: audience targeting, briefs, compliance & licensing, onboarding, payments and performance reporting • Manage external creative partners and independent contractors — production, budgets, timelines and quality control • Partner across a matrixed organization (Brand, Product, Community, Strategy, Education, Demand Gen and Paid Media teams) to align messaging, content, timing and KPIs for maximum impact • Maintain deep knowledge of the AI creative tool market and creator workflows, and apply that perspective to content, recruitment and measurement.