• Develop and execute audience growth strategies across newsletters, websites, events, and social platforms • Own subscriber growth for email newsletters and other owned channels • Optimize SEO, social distribution, and referral strategies to expand reach in NY and PA • Identify and test new acquisition channels and partnerships • Help to launch new products (paid e-newsletter, custom podcasts, breakfast club, etc.) • Increase repeat visitation, time spent, and newsletter engagement • Support event audience growth through targeted promotions and segmentation • Track and analyze audience metrics, including traffic, subscriptions, open rates, and conversions • Run A/B tests on headlines, send times, formats, and landing pages • Translate data insights into actionable recommendations • Work closely with editorial, events, sales, and marketing teams • Align audience development efforts with revenue and event growth goals • Manage audience tools, including email platforms, analytics, and CRM systems