• Lead commercial expansion in the United States • Develop and execute structured market penetration plans targeting priority customer segments. • Identify and prioritize beachhead segments including firefighters, biohackers, and longevity-focused consumers. • Drive direct customer acquisition through field sales, partnerships, and distribution relationships. • Build, maintain, and grow a portfolio of key customers and commercial partners. • Maintain daily dialogue with new and existing customers to strengthen relationships and drive revenue. • Identify and negotiate partnerships with distributors and strategic partners. • Develop relationships with relevant organizations and service providers (e.g., diagnostics partners). • Own CRM management and reporting (HubSpot currently implemented). • Track sales performance, pipeline development, and commercial progress. • Hire and manage initial commercial team members as the organization scales.