This role is responsible for planning and executing high-impact marketing initiatives and campaigns, focusing on demand capture and generation across the US market in collaboration with the partner community. The specialist will develop localized marketing programs to support sales pipeline growth, enhance brand presence, and execute campaigns across various channels, industries, and segments.

The Director of Direct Mail will lead the Direct Mail product line by driving revenue through self-generated new business and by collaborating with internal sales teams to pitch and close opportunities. This role involves serving as the subject matter expert, educating sales teams, and shaping strategies for integrating Direct Mail with other marketing channels.

This role involves owning the planning and execution of the company's webinar program, from concept to delivery, while also supporting targeted email marketing campaigns for lead nurturing and customer engagement. The specialist will partner with the Revenue Marketing lead to launch and optimize integrated demand generation campaigns across various digital channels.

The specialist will craft and execute multi-channel marketing campaigns, optimizing performance through deep dives into analytics and ensuring campaign elements are optimized for SEO and conversions. They will also manage marketing automation platforms to nurture leads and optimize paid advertising budgets.