• Own the end-to-end email marketing strategy, from acquisition and onboarding through engagement, retention, and reactivation • Design and implement comprehensive testing frameworks (A/B and multivariate) to continuously optimize subject lines, creative, copy, send times, segmentation, and personalization strategies • Analyze campaign performance metrics and translate insights into actionable recommendations that drive KPI improvements • Develop and maintain email best practices, style guides, and optimization playbooks • Conduct qualitative and quantitative research to understand subscriber preferences, behaviors, and pain points • Build detailed customer personas and segmentation strategies based on behavioral data, purchase history, and engagement patterns • Partner with analytics teams to develop sophisticated attribution models and measure email's impact across the customer journey • Drive commerce goals through promotional campaigns, abandoned cart programs, product recommendations, and upsell/cross-sell initiatives • Build and optimize lead generation programs that move prospects through the funnel • Collaborate with sales teams to develop nurture programs that support pipeline goals • Own email revenue targets and regularly report on performance against goals • Design lifecycle marketing programs that maximize customer lifetime value • Develop re-engagement and win-back campaigns to reduce churn • Create triggered and automated email flows that deliver timely, relevant content • Monitor deliverability, list health, and engagement metrics to maintain strong inbox placement