JOB DESCRIPTION
                                          Job Title: Digital Marketing Manager

Department Code & Name: 203 – Marketing - Club
FLSA Status: Exempt
Location: Remote (U.S.-based) with occasional travel for site visits and business-related events
Job Level: Individual Contributor
Direct Reports: 0
 

Job Summary

The Digital Marketing Manager will own and scale the digital growth engine for LOVB Clubs. This role exists to drive meaningful, measurable revenue growth across the club ecosystem through centralized, high-impact digital strategy and hands-on execution. You will design and implement scalable campaigns that fuel club recruiting, camps and clinics, tournament registrations, and community engagement.

This role blends strategic thinking with strong execution. You will translate business priorities into full-funnel digital initiatives that generate demand, increase participation, and support clubs in delivering their financial goals. By creating repeatable frameworks, optimizing performance, and proactively identifying growth opportunities, you will help position digital marketing as a proactive and trusted growth partner to Club Directors nationwide.

Essential Duties and Responsibilities

Digital Strategy & Revenue Growth

• Own the end-to-end digital marketing strategy for LOVB Clubs, aligning initiatives with recruiting, participation, and revenue targets.
• Develop scalable, repeatable campaign frameworks that drive measurable lead generation for clubs and tournaments.
• Translate top youth business priorities into actionable digital initiatives that accelerate club and tournament growth.
• Identify performance gaps and growth opportunities across the ecosystem and implement solutions that improve conversion and ROI.
• Shift digital marketing from reactive support to a proactive, data-driven growth engine.

Paid Media & Campaign Execution

• Plan, launch, manage, and optimize paid media campaigns across platforms including Meta, Google, and emerging channels.
• Own campaign setup, targeting strategy, budget allocation, testing plans, and performance optimization.
• Lead centralized demand-generation pilots that can scale across multiple clubs.
• Partner with Brand and Creative to ensure campaign assets are conversion-focused and aligned with LOVB brand standards.
• Continuously test, learn, and iterate to improve cost efficiency, lead quality, and enrollment outcomes.

Website & Owned Channel Optimization

• Own and optimize club-related sections of LOVB.com to improve discoverability, engagement, and conversion.
• Ensure club information remains accurate, current, and optimized for recruiting and participation growth.
• Partner with Product, Technology, and Content teams to improve site UX and digital journeys for prospective families.
• Establish best practices for how clubs leverage website content and digital touchpoints to support marketing efforts.

Performance Analytics & Insights

• Define KPIs and success metrics for digital initiatives, including lead generation, conversion rates, site engagement, and revenue contribution.
• Build clear reporting dashboards and executive summaries that connect marketing performance to club growth outcomes.
• Translate data into actionable recommendations for internal stakeholders and club partners.
• Share insights and best practices across the club ecosystem to elevate overall digital maturity.

Cross-Functional Collaboration & Enablement

• Serve as the digital marketing subject matter expert within the Club Marketing team.
• Partner closely with Club Directors, Recruiting, Tournaments, Technology, and Finance teams to align on business priorities.
• Support education and enablement initiatives that empower clubs to execute locally while benefiting from centralized expertise.
• Uphold LOVB’s values of Community, Transparency, Courage, Openness, and Trust in all communications and partnerships.

Required & Preferred Skills/Abilities

Required:

• 4–6 years of experience in digital, growth, or performance marketing.
• Hands-on experience managing paid media campaigns across Meta and Google platforms.
• Strong understanding of full-funnel digital marketing from awareness through conversion.
• Experience managing and optimizing website content through a CMS as part of a broader growth strategy.
• Ability to translate business goals into measurable marketing initiatives.
• Strong analytical skills with experience using performance data to inform decision-making.
• Exceptional organization and ability to manage multiple campaigns simultaneously.
• Clear, confident communicator who can present insights to both marketing and non-marketing stakeholders.

Preferred:

• Experience working with multi-location, franchise-style, or community-based organizations.
• Familiarity with youth sports, volleyball, or mission-driven brands.
• Experience building scalable marketing pilots or centralized programs across distributed teams.
• Experience with marketing automation, CRM platforms, or lead management systems.

Education and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 4–6 years of progressive experience in digital or performance marketing roles.
• Demonstrated success driving measurable revenue or enrollment growth through digital channels.

Personal Attributes

• Thrives in a fast-paced, dynamic environment with shifting priorities.
• Solutions-oriented and able to identify when to escalate issues or challenges.
• Strong collaborator with excellent verbal and written communication skills.
• Capable of working independently while effectively partnering with a distributed, remote team.
• Positive, proactive, organized, and creative - brings fresh ideas to problem-solving.
• Highly adaptable and eager to learn in a rapidly evolving environment.

Work Environment & Physical Requirements (Remote):

• Ability to operate a computer and use a keyboard, mouse, and video conferencing tools.
• Ability to clearly communicate via video, phone, and written channels.
• Occasional travel may be required for site visits and events.