• Lead the end-to-end UI design process for web and mobile applications, from initial concept to final developer hand-off. • Develop and maintain comprehensive design systems, style guides, and pattern libraries to ensure brand consistency across all platforms. • Create high-fidelity mockups and interactive prototypes (using Figma) to demonstrate complex animations and transitions. • Work closely with Product Managers and Engineers to define product direction and ensure technical feasibility. • Provide guidance and constructive feedback to junior designers, fostering their professional growth and maintaining high quality standards. • Incorporate accessibility standards and user research insights into design decisions to create inclusive, user-centric experiences.