• Own Station A’s marketing strategy end-to-end, aligned tightly with revenue goals • Translate company priorities into focused campaigns and initiatives • Partner closely with sales, product, and leadership to stay grounded in reality • Own HubSpot for marketing: setup, hygiene, segmentation, workflows, and reporting • Define and manage MQL logic, lead scoring, lifecycle stages, and suppression rules • Build and maintain nurture campaigns tied to real buyer intent • Ensure clean handoffs between marketing and sales • Use data to continuously improve conversion at each stage of the funnel • Own the editorial calendar across industry thought leadership, product and solution marketing, data-driven storytelling and insights • Write and/or edit core content assets, including blog posts and long-form articles, case studies and customer stories, website and landing page copy, gated content (guides, reports, briefs) • Turn Station A’s platform, bid, and project data into compelling narratives • Develop insight-led content (e.g. “What 100 RFPs tell us about onsite solar pricing”) • Plan and execute integrated campaigns across owned, earned, and paid channels • Support events, conferences, partnerships, and webinars with strong messaging • Collaborate with demand gen partners where relevant, without losing strategic control • Ensure distribution is intentional and audience-specific