• Support the execution of external communications strategies across product launches, campaigns, partnerships, and key brand moments • Draft compelling press materials including pitches, press releases, messaging documents, briefing materials, and press kits • Proactively pitch media and cultivate relationships with consumer, business, and industry journalists • Manage incoming editorial requests and coordinate timely internal approvals and responses • Facilitate product shipments and oversee press sample tracking and fulfillment • Support executive visibility and thought leadership initiatives, including developing talking points, drafting bylines, and identifying media and speaking opportunities • Identify and manage award opportunities, maintain submission calendars, and draft nominations • Maintain and update press lists, media trackers, reporting dashboards, and media databases • Partner cross-functionally with Marketing, Creative, Legal, E-Commerce, and Retail teams to support integrated PR initiatives and aligned messaging • Contribute to monthly reporting, tracking performance against PR and broader Marketing KPIs • Monitor media trends and cultural moments to inform proactive outreach strategies • Other duties as needed.