Our brands help inspire, educate, and empower millions of RVers and roadtrippers to enjoy camping and the open road.
Head of Growth Marketing
Location
Colorado
Posted
7 days ago
Salary
Not specified
Seniority
Lead
Job Description
Job Requirements
- Develop and execute a comprehensive growth marketing strategy that leverages digital channels to drive member acquisition, engagement, and retention for all Roadpass Digital products.
- Lead cross-functional teams to implement innovative marketing campaigns across various platforms, optimizing for performance and ROI while pushing creative boundaries.
- Analyze campaign performance metrics and user data to derive actionable insights that inform ongoing strategy and improve customer journeys.
- Oversee budgeting and forecasting for growth initiatives, ensuring efficient utilization of resources towards achieving targeted growth goals.
- Stay up to date with industry trends and competitor actions; adjust strategies to leverage new opportunities and counteract threats in a highly competitive market.
- Manage and mentor a team of marketing professionals, fostering a culture of collaboration and continuous improvement while driving performance.
- Engage with the product development team to align marketing initiatives with product launches and features for maximum impact.
- Work in collaboration with analytics and data science teams to ensure marketing strategies are backed by data-driven insights.
- Build relationships and collaborate with external partners and agencies to enhance growth efforts, ensuring alignment with brand goals.
- Grow ad sales channel and embed large-scale partnerships that put our product into other larger customer benefit ecosystems.
Benefits
- Flexible Time Off & 16 Company Paid Holidays:** We believe this is a partnership. We trust our employees to build their own time-off schedules and encourage our teams to take time for their well-being.
- Collaborative & Inclusive Culture:** Our employees work in small, self-organized, and cross-functional teams that determine the best tactics to support the vision and strategy set by leadership. We encourage and welcome all ideas, taking an agile approach to creating an amazing product.
- Growth Opportunity:** Through hands-on learning and development, the opportunities are endless.
- Focus on Well-Being: **We pride ourselves on offering numerous benefit options to fit best the needs of our employees and their families, including domestic partners. Benefits include medical (PPO & HDHP-HSA), dental, vision, flexible spending account, commuter benefit, discount programs, life & disability insurance, and accident insurance. We also offer a 401k program with company match and paid parental leave.
- Live your Passion:** We believe in living our mission and vision. As members of our team, our employees enjoy a lifetime subscription to our products. This is in addition to our Work-Detoured benefit, which encourages and reimburses our team to live our brand by enjoying the outdoors.
- Roadpass Digital is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and high-performing workplace culture. We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.
- Employment is contingent upon the successful completion of a background check in accordance with the applicable federal, state, and local laws.
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