- Define and execute comprehensive partnering strategies and joint business plans that align with Vasion's sales goals, maximize partner potential, and deliver measurable business results - Assess and negotiate the most effective way to collaborate with each partner, adapting to their unique business model and operating style to drive Vasion's growth - Collaborate with the Vasion field sales team to develop coordinated go-to-market and pipeline strategies that drive new/add/upsell partner ARR and customer acquisition - Conduct regular partner visits, joint business reviews, and enablement sessions to deepen relationships and increase adoption - Maintain frequent and regular contact with partners at both Sr. Management level and the individual partner rep level to maintain top-of-mind awareness - Lead joint business planning sessions, QBRs, and executive reviews, driving sales & marketing initiatives that accelerate ARR growth and deliver accountability through documented action plans and timely follow-ups - Promote and effectively implement partner-specific promotions & initiatives that drive incremental customers and growth of the partner - Regularly analyze partner performance and key performance indicators to identify trends, adjust priorities, and maximize growth potential - Generate, manage and close partner-sourced and fulfilled opportunities through proactive and consistent partner outbounding strategies - Own quarterly and annual partner ARR targets, ensuring disciplined forecasting, funnel management, and accurate performance reporting - Participate in weekly internal alignment meetings to represent partner performance and pipeline activity - Ensure regular external cadence with partners to manage growth targets, progress on key sales, marketing, and enablement initiatives agreed in joint business plans - Work closely with Partner Marketing to manage MDF allocations and co-marketing initiatives to achieve measurable ROI - Manage contractual agreements with partners, ensuring compliance with Vasion's requirements - Drive adoption of partner enablement programs including sales and technical training, certifications, onboarding, incentives, promotions, and MDF programs - Lead educational sales sessions that equip VAR partners to position and sell Vasion's SaaS portfolio effectively using key differentiators and sales tools - Ensure VAR partner success by evaluating, providing, and supporting appropriate partner technical and product training and certification - Proactively address partner execution challenges and elevate success through readiness measurement and certification tracking - Represents the voice of the partner team in cross-functional teams, ensuring partner perspectives inform business decisions - Collaborates across sales, marketing, services, and product teams to integrate partner strategies into GTM initiatives and inform inputs to the VAR Portal roadmap - Stay current on industry trends, competitive dynamics, and modern channel best practices - Maintain up-to-date knowledge on regional trends regarding buying habits, technology, competitors, compliance and governance drivers, and regional evolution - Pursue continuous learning in sales methodology, Vasion product knowledge, leadership, and personal growth to enhance performance and influence