• Own and optimize the marketing technology ecosystem, ensuring platforms are integrated, scalable, and aligned with go-to-market processes • Administer and enhance marketing automation platforms while maintaining strong data governance and system performance • Manage integrations between marketing platforms and Salesforce to ensure reliable data flow and reporting accuracy • Build and maintain marketing dashboards and reporting frameworks that track pipeline creation, campaign performance, CAC, and ROI • Design and evolve multi-touch attribution models that accurately measure marketing’s contribution to revenue • Provide insights that help marketing leadership optimize channel mix, campaign performance, and budget allocation • Define and operationalize scalable processes for campaign execution, segmentation, and automation workflows • Own lead lifecycle operations from capture through qualification, opportunity creation, and closed-won • Partner with Sales to establish and maintain lead routing, follow-up SLAs, and feedback loops • Support demand generation and ABM programs through segmentation, account scoring, and campaign analytics • Lead cross-functional projects that improve marketing execution, systems performance, and pipeline generation • Evaluate and implement new technologies, automation, and AI-driven capabilities that enhance marketing performance