• Develop and execute a multi-platform social strategy (TikTok, Instagram, YouTube Shorts, etc.) • Build monthly and quarterly content roadmaps aligned with product launches and campaigns • Oversee daily posting, scheduling, engagement, and optimization • Turn performance data into actionable content pivots • Define and protect Larine’s voice across all social platforms • Translate complex oral health science into clear, relatable messaging • Create internal brand messaging frameworks for creators and team members • Ensure consistency across ads, organic content, influencers, and product education • Develop and scale a structured creator program • Write briefs that actually inspire strong performance • Build long-term creator relationships, not one-off transactions • Review UGC and refine it to maximize hooks, clarity, and conversions • Collaborate closely with paid media to identify winning creatives • Build and manage the social team (in-house and/or freelance) • Create SOPs for content production, editing, publishing, and reporting • Implement workflow systems to scale content output • Train junior team members and creators on brand voice and messaging • Track KPIs: engagement, retention, saves, shares, click-through, revenue attribution • Identify repeatable content formats and double down on winners • Partner with paid media to turn organic winners into scalable ads • Drive measurable growth in followers, community engagement, and revenue