• Execute integrated multi-channel marketing campaigns across digital, email, partner marketing, and social media to generate high-quality leads • Collaborate with Paid Media Lead to optimise PPC campaigns and landing pages for maximum conversion • Drive account-based marketing (ABM) initiatives including audience segmentation, creative development, and performance optimization • Develop compelling marketing content including email campaigns, social media posts, and campaign assets using Canva and AI tools • Create conversion-focused assets that support the autonomous buyer journey at every stage • Leverage AI (Copilot) to accelerate content production, generate insights, and enhance campaign performance • Build and optimize email nurture sequences and lifecycle campaigns for maximum engagement and conversion • Manage organic social media presence on LinkedIn, aligning content strategy with campaign objectives • Support SEO initiatives and digital advertising campaigns to increase brand visibility and lead generation • Monitor campaign performance across the entire marketing funnel and identify optimization opportunities • Collaborate with Sales Development teams to ensure seamless lead handoffs and follow-up processes • Track KPIs, analyze trends, and provide data-driven recommendations for continuous improvement