Lifecycle Marketing Manager

MarketingMarketingFull TimeRemoteSeniorTeam 1-10H1B No SponsorCompany SiteLinkedIn

Location

District Of Columbia + 1 moreAll locations: District Of Columbia, Washington

Posted

15 days ago

Salary

$100K - $110K / year

Seniority

Senior

English

Job Description

• Own the email content calendar and lifecycle campaign strategy • Develop weekly campaign briefs, messaging direction, segmentation strategy, and offer positioning • Lead lifecycle flow strategy (welcome, abandoned cart, post-purchase, winback, etc.) • Create structured quarterly testing roadmap • Manage and direct email design agency • Review and edit agency copy to ensure brand voice • Analyze performance data and provide insights

Job Requirements

  • Deep understanding of Black women’s hair, extensions, natural textures, and styling methods.
  • Impeccable taste with a strong understanding of elevated, modern Black beauty aesthetics.
  • Extremely detail-oriented and highly organized.
  • Strong direct-response copywriter.
  • Strong content planning and research skills.
  • Strong SMS marketing foundation with hands-on experience.
  • Familiarity with RFM segmentation, LTV metrics, and retention reporting.
  • Data-comfortable in reading performance reports.
  • Experience working with subscriptions and retention marketing is a plus.
  • AI-curious and open to leveraging efficiency tools.

Benefits

  • Base salary of $100,000–$110,000
  • Performance-based bonus range of 5–15% of base salary
  • Generous PTO policy
  • Health and dental insurance
  • Product stipend to experience and represent the brand firsthand

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