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Role Description

Sinch is seeking a marketing copywriter to join our North America account-based marketing team and support the Mailgun product line. In this role, you will be responsible for owning content projects across various marketing channels, not just executing assigned writing tasks. You will own and manage the creation of content for marketing initiatives by creating content that builds awareness, engages target audiences, and generates demand.

Working as part of the regional marketing team, you will collaborate closely with product marketing, product led growth (PLG) team, campaign managers, and designers to ensure our messaging is consistent, effective, and aligned with the Sinch and Mailgun brand voice. This is a role for a detail-oriented writer who is eager to learn and contribute to a fast-paced, global team.

As a marketing copywriter, you will:

• Develop and write high-performing copy across the entire customer journey.
• Partner with marketing managers and cross-functional teams to define a cohesive content strategy and translate objectives into deliverables for the Mailgun target audience.
• Proofread and edit content to maintain high standards of quality, clarity, and style guide alignment.
• Manage the content development lifecycle from initial brief through creative review and final approval.
• Analyze content performance and use data to make recommendations for optimizing messaging and strategy.
• Develop and maintain a library of marketing content and assets.
• Independently research industry trends to proactively pitch and develop new content ideas.

Qualifications

• 5-7 years’ experience in B2B tech copywriting, content marketing, or a related role, ideally within B2B tech or SaaS.
• Experience strategically positioning products.
• Must be a proactive, self-starter, able to work in a fast-paced environment while being a team player.
• A portfolio of writing samples showcasing your ability to write for different formats and audiences.
• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Ability to translate technical concepts into human-centered language.
• Solid understanding of content marketing principles and demand generation.
• Ideally understand the email market and competitive landscape.
• Strong organizational and communication skills, with an ability to manage multiple projects.
• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field is preferred.

Requirements

• 5-7 years’ experience in B2B tech copywriting, content marketing, or a related role, ideally within B2B tech or SaaS.
• Experience strategically positioning products.
• Must be a proactive, self-starter, able to work in a fast-paced environment while being a team player.
• A portfolio of writing samples showcasing your ability to write for different formats and audiences.
• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Ability to translate technical concepts into human-centered language.
• Solid understanding of content marketing principles and demand generation.
• Ideally understand the email market and competitive landscape.
• Strong organizational and communication skills, with an ability to manage multiple projects.
• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field is preferred.

Benefits

• Comprehensive market competitive medical, dental, and vision plans.
• A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• Free virtual counselling resources through our global Employee Assistance Program.
• Roth and Pre-tax 401(k) options including an employer match for all participants.
• Generous paid time off program.
• Paid parental leave and family planning support.
• Flexible remote work offerings.
• Paid time off to support a volunteer program of your choice.