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Role Description

The Product Marketing Manager is a core member of the Product Management team, leading go‑to‑market efforts for new and established products that drive customer acquisition and company growth. This role works closely with Marketing, Sales, and Product Managers to ensure strong cross‑functional alignment. The Product Marketing Manager shapes the strategic direction of ScriptPro’s operational, financial, and clinical automation solutions for outpatient pharmacies.

• Develop Product Positioning & Messaging:
  • Create clear, concise, and compelling product positioning and messaging that resonates with target audiences.
• Go-to-Market Strategy:
  • Lead go-to-market (GTM) planning, product launches, and campaigns, collaborating cross-functionally with internal teams and aligning efforts to ensure cohesive execution.
• Customer & Market Insights:
  • Work cross-functionally to gather customer feedback, market trends, and competitive intelligence, translating insights into actionable recommendations.
• Customer Discovery:
  • Lead the discovery process to analyze customer and market expectations, and market demand to help define strategies for new and existing products.
• Sales Enablement:
  • Work with marketing and technical teams to develop customer-ready materials, including product guides, pitch decks, case studies, and presentations, to help the sales team drive customer acquisition and retention.
• Collaboration with Cross-Functional Teams:
  • Work closely with Marketing, Sales, Customer Success, and Product teams to ensure consistent messaging, positioning, and customer experiences across all touchpoints.
• Performance Measurement:
  • Analyze the performance of programs, campaigns, and product launches, using data to optimize strategies and deliver results.
• Perform other duties as assigned.

Qualifications

• Bachelor's in Marketing, Communications, Business or related field.
• 5+ years of Product Marketing experience within B2B companies, particularly those with complex buying processes.
• Experience conducting market research and developing buyer personas to inform compelling messaging, with a strong ability to distill complex, technical products into clear, differentiated positioning and value propositions.
• Ability to create and execute effective go-to-market (GTM) strategies, incorporating the perspectives of multiple stakeholders.
• Exceptional written and oral communication, organization, and interpersonal skills.
• Ability to use data to identify opportunities, inform decisions, and drive measurable results.
• Willingness to travel up to 15% for conferences, trade shows, customer meetings, and visits to headquarters.
• Demonstrated commitment to continuous learning and customer‑focused problem solving, with the ability to investigate, inquire, and iterate effectively.
• Proven ability to excel in high‑velocity settings, maintaining focus and delivering results amid changing priorities.
• Strong cross‑functional collaborator with the ability to influence, align, and partner effectively with diverse teams to achieve high‑quality outcomes.

Preferred Qualifications

• Pharmacy or healthcare experience.
• MS or MBA degree.

Remote Work Requirements

• Must have high-speed reliable internet access with a hard-wired connection.
• Must have a distraction-free home office workspace.
• Must be willing to participate in video virtual meetings (camera on).

Benefits

• Medical, Dental, Vision, Short-Term Disability, Company Paid Life Insurance & Long-Term Disability, 24/7 on-campus Gym, and Vitality Wellness Program that helps lower your premium costs.
• Paid Time Off (PTO), Parental Leave, nine (9) paid holidays, paid volunteer hours, Employee Assistance Program, company-sponsored events and team-building activities, 401(k) Retirement Plan with company match, financial investment services, employee discounts on products and services.

Working Conditions

• Requires routine use of standard equipment and extended computer use.
• Employee must be able to sit, use hands and fingers, and occasionally lift, squat, stoop, bend, and reach.
• Problem-solving, practical learning, and instruction interpretation skills are essential.