• Develop and execute a multi-channel CME/CE strategy (live, virtual, and enduring) aligned with key clinical practice gaps and target specialties. • Translate emerging clinical evidence and guidelines into needs assessments, learning objectives, and content plans that support appropriate use of NavDx testing. • Lead end-to-end ACCME-aligned planning and documentation, including disclosures, conflict-of-interest management, agendas, evaluations, and credit claiming, in partnership with accredited providers. • Ensure all programs comply with applicable regulations and internal review processes, maintaining audit-ready documentation. • Recruit, brief, and manage faculty and KOLs; develop accurate, fair-balanced agendas, slide decks, and enduring materials. • Align educational content with the company’s publication strategy and emerging clinical data while maintaining awareness of the competitive landscape. • Manage program logistics including faculty contracting, vendor coordination, registration, webinar/learning management platforms, and budget tracking. • Launch and manage webinars, workshops, symposia, on-demand modules, and microlearning programs. • Drive awareness and participation through integrated marketing campaigns, society partnerships, email outreach, and conference promotion. • Equip field teams with promotional tools and follow-up workflows to maximize attendance and course completion. • Define and track KPIs (registration-to-attendance conversion, specialty mix, credit hours, outcomes, and cost/event). • Analyze results and insights to iterate curricula, optimize engagement channels, and scale programs that demonstrate measurable practice impact.