• Conceptualize and deliver creative, elevated event experiences that resonate with higher education stakeholders • Own end-to-end execution of field marketing events, from planning and logistics through on-site coordination, post-event engagement, and debriefs, while operating within a defined budget • Develop and manage event and production timelines, including roadmaps, prep decks, run-of-show documents, and executive briefings, to keep stakeholders aligned and accountable • Create attendee communications and pre- and post-event content that reflect CollegeVine’s brand voice and support strong follow-through • Collaborate cross-functionally across Growth, Sales, Marketing, and Operations to align on goals, targeting, messaging, and execution • Partner closely with Sales on outbound and follow-up programs, including persona-based messaging, calls to action, and feedback loops aligned with broader GTM efforts • Identify, evaluate, and recommend high-impact opportunities such as conferences, speaking engagements, and curated partner or executive events • Maintain and improve event experiences, documentation, workflows, and playbooks to turn successful programs into repeatable, scalable GTM motions • Continuously test and refine event formats by introducing fresh ideas, learning from competitive research, and thoughtfully applying new tools or processes • Interpret performance data and translate insights into clear recommendations and next steps