This role focuses on developing and executing strategic marketing initiatives for Retail, Digital, and Loyalty partners, leading promotional efforts, fostering client relationships, and managing campaigns from creation through assessment. Responsibilities include providing marketing support to relationship management teams, maintaining partner marketing calendars, and identifying marketing opportunities to drive product sales.

This role involves assisting with advocacy campaigns, grassroots engagement, research, policy development, communications, and member outreach/events related to voting, elections, redistricting, and democracy reform. Key tasks include drafting digital content, tracking and analyzing data to make strategic recommendations, and supporting the digital campaigning program operations.

The Manager is responsible for leading the strategy development, creation, execution, and evaluation of marketing plans specifically for the Residential and Commercial Construction markets. This includes leading paid media, PR, trade shows, and managing content performance and governance for web pages.

The manager will develop and deploy strategies to drive adoption for core laboratory solutions, including launching new products and managing the full product life cycle from pre-submission through commercial readiness. They will also partner with Sales to execute downstream marketing tactics and collaborate with Global Marketing to provide customer and sales input for product roadmaps.