Joining King's Hawaiian makes you part of our `ohana (family). We are a family-owned business for over seventy years, respecting our roots while thinking about our future as we continue to grow and care for our customers and the communities we serve. Our `ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical thinkers. Beyond that, we are also passionate about supporting the long-term health and well-being of our employees and their families. If you're excited to rise with our team, come and join our `ohana!
Working under direct supervision of the Director of Sales, Retail, the Region Execution Lead is responsible for creating retail prominence in every store, every day in their region through superior retail broker management and communication. To be successful in this role, the "REL" must lead Irresistible Food Group's wholesale broker teams by having an "internal mindset" with their teams by providing: excellent execution communication, initiative based and annual objectives, and feedback.
This role must work with the account team in their assignment to fully understand the promotional and everyday retail needs, craft account specific direction and execution metrics, communicate and train the wholesale broker team, and provide post-event measurement on execution.
The REL must own each wholesale broker relationship as if the broker was an internal stakeholder and be committed to driving flawless execution in every store. The position will require strong organizational, quick problem-solving skills, and must hold oneself to a high level of accountability. In this role, the REL will be responsible for all broker driven retail execution in their region and will report directly to the Director, Retail Sales.
The ideal candidate will be a "business owner" that asks "why" and understands the big picture and is results driven through creating productive partnerships with broker teams. Employees in this position may interact with their leader several times a week to receive guidance and feedback. Some non-routine activities may require their leader's advance approval, but routine decisions within the general scope of the role may be made independently.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
Planning/Organizing

• Customize sales execution plan to account/broker
• Develop 4P's communication tool in 2-month increments
• Take Account Specific KPI's from AM and communicate to Broker
• Set up execution measurement metrics/tracking tools by program Identify necessary executional resources needed for sales plan
• Work with account managers to develop the "perfect store" for each chain "Gold Standard"

Communication/Execution

• Monthly Call with Brokers to communicate account specific plans & execution expectations
• Clearly communicate executional priorities for each account
• Review broker communication monthly with Director, Retail Sales
• Provide monthly questions to be inputted into broker hardware for each account based on executional initiatives
• Ensure all POS, displays, and rack ordering are processed

Broker Relationship Management

• Set up bi-annual Broker meetings to review performance vs plan (with AM)
• Conduct annual broker reviews
• Provides written feedback and progress against training for brokers
• Lead Surge work activations

Broker Selling Training & Development

• Lead retail broker rep in market trainings
• Develop and communicate broker selling materials
• Leverage data to identify market specific opportunities and create selling material for execution
• Spend 1 day each quarter with broker to provide training and plan execution

Broker Execution Measurement

• Quarterly - Tracks and reviews event performance with AM and Broker
• Implement measurement system to track execution performance for each account
• Develop a market scorecard and measure broker performance
• Market audit (10 stores) for the perfect store, communicated findings

• Perform other duties as required or assigned which are reasonably within the scope of this role.

BASIC AND PREFERRED QUALIFICATIONS (EDUCATION and/or EXPERIENCE)

• Bachelor's Degree or relevant experience (four years of relevant CPG sales experience)
• Work requires long periods of walking, standing, bending, or carrying moderately heavy items (up to 50 pounds) with or without reasonable accommodations

ADDITIONAL QUALIFICATIONS (JOB SKILLS, ABILITIES, KNOWLEDGE)

• Excellent organizational skills
• Self-motivated with demonstration of being a team player
• Ability to thrive in a very fast-paced environment
• Demonstrated ability to problem-solve and communicate across departments.
• Highly effective interpersonal skills
• Proficient in MS Office (Outlook, Excel, Word, PowerPoint)
• Ability to work a flexible schedule including early mornings, evenings, and/or weekends as required to meet with brokers during their working hours
• Have access to reliable transportation, a current driver's license, valid registration and current insurance
• Ability to travel up to 50% of the time.
• Ability to consistently demonstrate the values of excellence, dignity, telling it like it is in a way it can be heard; and curiosity, collaboration, critical thinking and emotional intelligence.

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King's Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our ohana.