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Role Description

The ideal candidate will be in the Twin Cities Metro area with the ability to work onsite as needed at the Bloomington Q-Central office. Remote work may be an option for candidates in MN, PA, CO, NV, IL, MI, MO, NC, OR, WA, and WI. Please note, relocation assistance is not available at this time.

As our DTC Email & Retention Marketing Specialist, you’ll design the lifecycle journeys and remarketing ecosystem that turn first-time buyers into loyal riders. You’ll connect email, SMS, paid, and onsite experiences into one cohesive system that reflects our brand, respects our customers, and drives measurable impact.

Key Responsibilities:

• Email Campaign Management & Automation (60%)
  • Build, manage, and optimize Klaviyo email campaigns, automation flows, and assets (emails, forms, landing pages, surveys).
  • Develop and execute multi-channel retention and remarketing campaigns that integrate email, SMS, and paid remarketing audiences (e.g., Meta and Google).
  • Collaborate with digital advertising partners to align remarketing lists and messaging across channels for consistent customer experiences.
  • Plan, execute, and monitor general marketing campaigns, including seasonal promotions, brand campaigns, and product launches.
  • Develop personalized campaigns leveraging segmentation based on behaviors, preferences, purchase history, and engagement.
  • Create and maintain abandoned cart, checkout, win-back, post-purchase, and product recommendation flows.
  • Ensure campaigns are accurate, on-brand, and compliant with all applicable regulations and best practices (e.g., CAN-SPAM, GDPR, WCAG).
  • Manage the email marketing calendar to ensure consistent communication with DTC customers.
• Optimization & Growth (30%)
  • Lead A/B testing and other experimentation to optimize open rates, click-through rates, conversions, and revenue.
  • Analyze campaign performance and translate insights into actionable improvements.
  • Collaborate with creative teams to develop compelling, on-brand content that resonates with DTC audiences.
  • Develop retention-focused strategies, including lifecycle marketing, loyalty initiatives, and personalized product recommendations to increase customer lifetime value (LTV).
  • Be a driver of identifying retention tactics and remarketing opportunities, and evaluate channel attribution for retention-focused campaigns – all in support of meeting stated goals.
  • Continuously monitor industry trends and new features in Klaviyo to enhance campaigns and automation strategies.
• Reporting & Stakeholder Communication (10%)
  • Monitor and report on key metrics, including engagement, conversions, revenue impact, and ROI.
  • Provide actionable insights to marketing leadership to inform strategy and campaign planning.
  • Support other marketing initiatives as needed, ensuring alignment across channels.

Qualifications

• 2+ years of email marketing experience, ideally in DTC environments.
• Proficiency in Klaviyo, including flows, segmentation, automation, and analytics.
• Experience with multi-channel remarketing (email, SMS, and paid remarketing audiences such as Meta Custom Audiences or Google Customer Match).
• Strong understanding of email marketing best practices, personalization, and customer journey mapping.
• Experience with A/B testing, optimization, and reporting on email performance.
• Ability to translate data into actionable insights to drive revenue growth.
• Experience planning and executing general marketing campaigns and product launches via email.
• Excellent communication skills and ability to collaborate across teams.
• Detail-oriented, organized, and able to manage multiple campaigns simultaneously.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Experience with HTML/CSS for email template creation.
• Experience using Klaviyo’s SMS or integration with paid advertising platforms for remarketing.
• Familiarity with CRM integration and multi-channel remarketing.
• Knowledge of Adobe Creative Suite or similar design tools.
• Understanding of email and data privacy compliance regulations (CAN-SPAM, GDPR, etc.).

Benefits

• Must be able to travel domestically occasionally.

Company Description

Quality Bicycle Products is a proud certified B-Corp and an Equal Employment Opportunity employer committed to diversity, equity, and inclusion. We welcome talent from all backgrounds and encourage employees to bring their authentic selves to work. We do not discriminate based on race, color, religion, national origin, sex (including pregnancy and related conditions), sexual orientation, gender identity or expression, age, veteran status, disability, genetic information, political views or activity, or any other protected characteristic.