• Lead the design, execution, and interpretation of A/B tests and quasi-experiments to evaluate the impact of user migration initiatives (PS4 to PS5), growth marketing strategies, and campaign performance. • Partner with cross-functional teams (product, engineering, marketing) to embed experimentation into development and iteration cycles. • Serve as a thought leader on best practices for hypothesis development, metric selection, test structure, and results communication. • Apply advanced causal inference methods when experimentation isn’t feasible or to inform test design and prioritization. • Help define and contribute to centralized experimentation frameworks, tools, and documentation to scale best practices across the company. • Independently extract, transform, and analyze data from complex systems using SQL, Python, and other analytics tools. • Communicate findings clearly to technical and non-technical stakeholders, helping drive business decisions with rigor and clarity. • Stay current on new methodologies in experimentation and causal analysis, and bring fresh perspectives to the team’s work.