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Role Description

Naviga has been retained to help a high-growth, fintech organization identify a Chief Marketing Officer. Our client has a strong employee retention rate, with a supportive, collaborative and autonomous work environment.

• Evaluate and enhance current marketing strategies; develop and execute improvements aligned with business growth goals
• Lead and evolve the company’s channel marketing strategy, driving demand through a growing network of global partners
• Collaborate cross-functionally with product, sales, and executive teams to align marketing with company strategy and priorities
• Develop and implement demand generation, content marketing, and digital campaigns to drive enterprise-level engagement
• Own and continually refine the brand strategy to reinforce the company’s market leadership and differentiation
• Lead product marketing efforts, including go-to-market planning, positioning, messaging, and lifecycle adoption strategies
• Direct digital marketing, including social, web, SEO/SEM, and online presence to maximize visibility and lead flow
• Leverage marketing technology and analytics tools (including AI) to measure, improve, and report on ROI and campaign performance
• Oversee marketing budget and vendor/agency partnerships, ensuring efficient use of resources
• Organize and support high-impact events: webinars, tradeshows, partner summits, and customer engagement programs
• Launch and manage a customer advocacy program and strategic communications to increase loyalty, referrals, and upsell opportunities
• Lead, coach, and scale a global marketing team, developing talent and fostering a high-performance, collaborative culture
• Act as a key member of the Senior Leadership Team, contributing to company-wide strategy and decision-making
• Champion marketing’s role in scaling U.S. growth while supporting ongoing global expansion initiatives

Qualifications

• 10+ years of progressive marketing leadership experience in B2B SaaS companies
• Proven experience leading channel marketing and partner-driven go-to-market strategies
• Experience scaling marketing in a growth-stage or scale-up environment (100–500 employees ideal)
• Track record of building and executing successful demand generation and digital marketing strategies
• Global marketing experience, with ability to adapt strategies across regions
• Proficiency with marketing analytics, MarTech platforms, and AI-enabled marketing tools
• Strategic thinker with the ability to roll up sleeves and execute in a lean, fast-moving organization
• Exceptional leadership, communication, and cross-functional collaboration skills
• Strong business and data acumen; ability to align marketing investment with ROI
• Emotional intelligence and adaptability to navigate remote and international teams

Requirements

• Strong background in product marketing, including go-to-market planning, messaging, and positioning is ideal
• Experience in contact center, telecom, payments, or cybersecurity industries

Education

• Bachelor’s degree is preferred
• MBA or an advanced degree is a plus