Social Media Manager
Social Media ManagerSocial Media ManagerFull TimeRemoteLeadTeam 201-500
Location
United States
Posted
5 days ago
Salary
$115K - $150K / year
Seniority
Lead
social media strategycontent strategycontent creationvideo editingUGC curationsocial media analyticsDash Socialcontent schedulingbrand voice consistencyInstagramTikTokYouTube/ShortsPinterestFacebookteam managementcross-functional collaboration
Job Description
Benefits:
- 401(k)
- 401(k) matching
- Bonus based on performance
- Paid time off
Social Media Manager
Petlibro | Los Angeles, CA / Remote (West Coast Preferred)
Role Overview
We are looking for a creative, data-driven Social Media Manager to own and execute Petlibro's day-to-day social media presence across all platforms. Reporting to the Brand Director, this role is the heartbeat of our social channels — responsible for bringing our brand to life through compelling content, meaningful community engagement, and sharp platform strategy. The ideal candidate blends creative instinct with analytical thinking, thrives in a fast-paced environment, and genuinely loves pets.
Key Responsibilities
Content Strategy & Calendar Management
- Own and manage the social content for Petlibro, ensuring alignment with product launches, brand campaigns, and key cultural moments.
- Develop platform-native content strategies for Instagram, TikTok, YouTube/Shorts, Pinterest, Facebook, and emerging channels.
- Partner with the Brand Director to translate brand and campaign objectives into compelling social executions.
- Identify real-time opportunities to insert Petlibro into trending conversations in authentic and on-brand ways.
Content Production & Publishing
- Oversee the creation and publishing of high-quality, engaging content — from campaign assets to always-on and lo-fi organic content.
- Create and capture original social content (iPhone video, UGC curation, Reels, TikToks) independently and in collaboration with the creative team.
- Maintain a consistent brand voice, visual identity, and tone of voice across all platforms.
- Support community management's content scheduling/publishing responsibilities and further develop staff skills with regards to asset and media management.
Team Management
- Directly manage and develop a full-time Community Manager, providing clear direction, regular feedback, and ongoing support for their growth.
- Set priorities and workflows for the Community Manager, ensuring community engagement efforts align with broader social and brand strategy.
- Review and guide community responses for brand voice consistency, escalating high-profile moments or issues as needed.
- Foster a collaborative, high-performance culture within the social team.
Campaign Execution
- Collaborate cross-functionally with brand, product, influencer, PR, and customer service teams to ensure cohesive social representation.
- Partner with the influencer marketing team to integrate creator content seamlessly into the social calendar.
Analytics & Reporting
- Track, analyze, and report on key performance metrics across all social platforms on a weekly and monthly basis.
- Utilize analytics tools (Dash Social preferred) to generate actionable insights and optimize content performance.
- Bring data-backed recommendations to the Brand Director to continuously evolve and improve our social strategy.
Trend & Platform Monitoring
- Stay ahead of emerging platforms, algorithm updates, content formats, and social trends.
- Proactively bring new ideas and trend-driven opportunities to the team with a clear POV on how they apply to Petlibro.
Qualifications
- 6+ years of experience in social media management, preferably at a consumer brand, DTC company, or lifestyle brand.
- Proven track record of growing social channels and driving meaningful engagement across owned channels.
- Hands-on content creation skills — comfortable filming, editing, and producing lo-fi video content independently.
- Strong storytelling ability with a sharp, adaptable brand voice.
- Experienced with social analytics tools.
- Highly organized with the ability to manage multiple projects and deadlines in a fast-moving environment.
- 1+ years of experience managing or mentoring direct reports; comfortable leading through influence and setting clear expectations.
- Excellent cross-functional collaborator with strong communication skills.
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience in the pet industry or consumer electronics is a plus.
- Cross-culturally curious and excited to work with a global team.
- Cat owners preferred — especially if you're willing to create original content with your pets.
Flexible work from home options available.
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