• Create and maintain high‑quality platform documentation—including guides, FAQs, articles, toolkits, and in‑app copy—that empowers users to onboard and succeed independently • Design and execute targeted email and SMS campaigns that drive onboarding, activation, engagement, and re‑engagement across the user lifecycle • Translate complex product features and workflows into clear, compelling narratives and microcopy that support user understanding and adoption • Collaborate closely with Customer Success and Activation teams to identify recurring user needs and develop scalable, self‑serve content solutions • Uphold and refine the voice, tone, and messaging that reflect Be The People’s mission and brand identity • Use analytics, testing, and user insights to continuously improve content—running A/B tests across subject lines, flows, and formats to optimize performance • Manage content calendars and contribute to performance dashboards to ensure alignment, visibility, and ongoing improvement