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Role Description

This role is a strategic leadership position responsible for driving deposit product growth, member engagement, and profitability. You will manage the full lifecycle of deposit products, from campaign strategy and product innovation to execution and performance optimization. The position requires a balance of hands-on product expertise, data-driven decision-making, and cross-functional leadership to achieve measurable results. You will lead initiatives that deepen member relationships, enhance account penetration, and optimize balances while providing insights to shape future product strategies. The environment is collaborative, fast-paced, and focused on delivering meaningful impact across a growing financial services organization. Success in this role directly contributes to organizational goals and overall member satisfaction.

• Translate executive deposit strategies into actionable operational plans, ensuring alignment with organizational objectives.
• Design and execute year-round deposit campaigns, including CDs, checking, savings promotions, and seasonal offers to drive acquisition, retention, and balance growth.
• Own the deposit product roadmap, including offer design, multi-channel execution, and performance optimization to maximize ROI and member value.
• Serve as the subject matter expert on deposit products, providing hands-on guidance, troubleshooting, and coaching to teams as needed.
• Lead new product development and refresh initiatives from concept through launch, including market research, cross-functional delivery, and post-launch optimization.
• Monitor deposit portfolio health, analyze trends, and implement targeted retention, win-back, and balance optimization strategies.
• Collaborate with Finance, Analytics, and other teams to inform pricing, campaign effectiveness, and product strategy.
• Communicate performance results and strategic insights to executive stakeholders, ensuring cross-functional alignment and informed decision-making.

Qualifications

• Bachelor’s degree in Marketing, Business, Finance, or a related field.
• 8+ years of product management or product marketing experience in financial services, preferably with deposit products.
• Proven ability to drive measurable growth through marketing campaigns and product innovations.
• Deep understanding of deposit products, pricing strategies, regulatory requirements (Reg E, Reg DD, fee disclosures), and competitive dynamics.
• Experience leading cross-functional initiatives and influencing stakeholders without direct authority.
• Strong analytical skills, strategic thinking, and hands-on execution capabilities.
• Knowledge of digital banking ecosystems, mobile app engagement, and member lifecycle marketing strategies.
• Excellent communication, presentation, and project management skills, with the ability to manage multiple initiatives concurrently.
• Credit union or community banking experience strongly preferred.

Benefits

• Competitive salary based on qualifications and location (range: $81,741 – $140,492 USD depending on zone).
• Performance-based bonuses and incentives.
• 401(k) plan with employer contribution.
• Comprehensive medical, dental, and vision coverage for employees and dependents.
• PTO, paid sabbaticals, and tuition reimbursement programs.
• Flexible, collaborative work environment with remote work options.
• Opportunities for professional development and career growth.