• Own outbound demand generation end-to-end • Work with a refined enterprise ICP, not large unqualified lists • Identify and prioritize the right accounts and stakeholders • Craft sharp, thoughtful outbound messaging across email, LinkedIn, and other channels • Engage and nurture cold accounts until there is clear commercial intent • Show up on conversations and calls with prospects when needed • Get qualified prospects to show up for demo calls • Hand off qualified opportunities to sales • Own your targets, pipeline contribution, and outcomes independently