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Role Description

This role is an exciting opportunity for a creative and proactive professional to shape how a dynamic consumer-focused brand communicates with the world. You will help craft and execute strategic communications initiatives that amplify the brand’s presence across media, culture, and consumer touchpoints. This position blends writing, media relations, campaign execution, and cross-functional collaboration, providing a broad scope of influence and visibility. The ideal candidate thrives in a fast-paced, detail-oriented environment, has a strong sense of storytelling, and enjoys building relationships with journalists and internal teams. This role allows you to grow your career while contributing meaningfully to brand reputation, awareness, and thought leadership on a global scale.

• Support the execution of external communications strategies across product launches, brand campaigns, partnerships, and key cultural moments.
• Draft compelling press materials including pitches, press releases, messaging documents, briefings, and press kits.
• Proactively pitch media and cultivate relationships with journalists across consumer, business, and industry verticals.
• Manage incoming editorial requests and coordinate internal approvals and responses.
• Oversee press sample tracking and fulfillment for product launches.
• Support executive visibility and thought leadership, including drafting bylines, talking points, and identifying media opportunities.
• Track and maintain award opportunities, submission calendars, press lists, media trackers, and reporting dashboards.
• Partner cross-functionally with Marketing, Creative, Legal, E-Commerce, and Retail teams to deliver integrated communications initiatives.
• Monitor media trends and cultural moments to inform proactive outreach strategies.

Qualifications

• 3+ years of experience in public relations or communications, with direct experience pitching and collaborating with journalists.
• Experience supporting consumer brands in grooming, beauty, CPG, or lifestyle categories preferred.
• Proven ability to build and maintain media relationships across lifestyle, trade, business, and culture verticals.
• Strong writing, editing, and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.
• Analytical skills to manage reporting, media tracking, shipment coordination, and performance measurement.
• Proficiency in PR tools and databases (experience with Muck Rack, Business Wire, Brandwatch preferred).
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.

Benefits

• Competitive base salary: USD $75,000 – $80,000/year.
• Remote-first work environment with a monthly utility allowance for WiFi and phone expenses.
• Generous vacation policy (20 days/year), 9 paid holidays, and 3 paid mental health days annually.
• Health, dental, vision, and pet insurance options, along with Life, AD&D, long-term disability coverage.
• 401(k) plan with company match.
• Employee Assistance Program and wellness initiatives including fitness challenges and mindfulness sessions.
• Paid parental leave and one paid volunteer day per year.
• Employee discount program on products and a recognition program celebrating achievements.

Company Description