We design brands for really long, interesting lives.
Strategist - Copywriter
Location
United States
Posted
3 days ago
Salary
Not specified
Seniority
Mid Level
Job Description
Herman-Scheer is a brand consultancy that creates brands, products, and experiences for businesses that keep people healthy. We focus on a range of sectors, including disruptive healthcare, wellness technology, healthy food and beverages, fitness and recreation, and personal care. We have a 17 person team that is primarily remote with an office space in Venice for occasional in person meetings and working sessions.
As a Strategist-Copywriter, you will craft compelling narratives and collaborate closely with creative directors, strategists, designers, and project managers. Your role will involve developing clear, engaging, and strategically driven copy across a variety of channels and formats — from brand messaging and campaign concepts to digital content — ensuring that every piece of writing aligns with our client partners’ business goals and brand voice.
Job Requirements
- You might be the one if:
- You have 4+ years working as a copywriter at an agency, startup or similar environment writing for modern consumer brands across multiple categories.
- You’re a sharp editor and a versatile writer able to shift from punchy campaign language to long-form narrative without losing the thread.
- You can translate complexity into simplicity, and simplicity into something emotionally resonant.
- You possess a strong curiosity and ask the hard questions.
- You thrive in a fast-paced, entrepreneurial environment and can work autonomously.
- You like figuring out how systems and processes can work better.
- You’re willing to learn new things on the job, and you value giving and receiving feedback as part of the work.
- You’re invested in and well-versed in cultural and market trends to ensure fresh insight and perspective are brought into the research and creative process.
- You’re energized by diverse perspectives, ideas, and experiences.
- You’re excited by the future of writing including AI tools and want to explore how they can support the craft.
- Responsibilities
- Create verbal identity systems, including taglines, manifestos, and descriptive language.
- Partner with the Strategy team to translate insights into clear, compelling strategic plans, ensuring that the strategic foundation is reflective of the brand’s vision and business objectives.
- Articulate the brand’s core narrative, greater vision, value propositions, and positioning, ensuring alignment with audience needs.
- Develop tone of voice guidelines that define how a brand speaks across contexts.
- Lead brand and product naming explorations that deliver on the brand strategy.
- Craft compelling copy for key brand touchpoints such as websites, packaging concepts, and email communications.
- Collaborate with strategists and designers to ensure creative ideas are insightful and deliver upon client objectives.
- Experiment with AI and emerging tools to expand what’s possible in copy development and testing.
- Conduct cultural and competitive scans to uncover how language shapes relevance.
- Contribute to client workshops and presentations, helping brands articulate their voice and story.
- Help build the foundation for a growing Verbal Identity practice at Herman-Scheer.
- Act as a thought leader within the agency, providing strategic and creative perspective to projects, and helping elevate the quality of writing across the team.
Benefits
- 100% medical, vision, and dental coverage
- 15 days of PTO and 6 sick days
- Employer-Sponsored Life Insurance coverage
- Employer-Sponsored Short Term Disability Insurance
- Employer-Sponsored Employee Assistance Program (EAP)
- $50/month Health & Wellness stipend + $50/month Work From Home stipend
- $600/year Learning & Development stipend
- $250 initial WFH set-up benefit
- HS Winter Break (week between Christmas and New Years)
- Apple computer and gear
- Work alongside great people, doing great work for great clients
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