• Develop and maintain a structured social media content calendar aligned with marketing initiatives, clinic updates, and brand priorities. • Monitor and manage engagement across social channels, including comments, messages, and mentions, while following established guidelines for patient privacy and HIPAA compliance. • Track, analyze, and report on social media performance metrics (engagement, reach, audience growth, and content effectiveness) and use insights to refine content strategy. • Collaborate with clinical leadership, operations, and marketing teams to identify content opportunities that highlight patient education, recovery stories, and Symetria’s treatment approach. • Stay current on social media trends, platform updates, and healthcare marketing best practices to ensure content remains relevant, compliant, and impactful. • Audit and take ownership of Symetria’s existing social media platforms by assessing the current state, cleaning up profiles, and establishing a consistent brand presence. • Build and manage an organic social media strategy across platforms including LinkedIn, Facebook, Instagram, and others as appropriate. • Evaluate and recommend additional platforms that align with Symetria’s brand, audience, and growth goals. • Develop clear guidelines for responding to inquiries and engaging with audiences across social channels. • Create and manage content that speaks to multiple audiences, including prospective patients, referral partners (PCPs, ERs, courts, employers), MAT patients, and IOP program participants. • Repurpose existing assets—such as blog content, podcast interviews, and clinic-level photography—into engaging, social-ready formats. • Ensure all content complies with platform policies related to addiction, recovery, and mental health while maintaining sensitivity and effectiveness. • Establish the foundation for a scalable social media function as the organization continues to grow.