• Develop an annual event plan that supports revenue targets and product priorities while aligning with key GTM strategies. • In concert with sales, marketing, and executive leadership teams, create KPIs for each event and measure success across attendance, engagement, pipeline generation, influenced revenue, and ROI. • Lead end-to-end event planning and execution, overseeing logistics, creative concepts, booth design, and cross-functional coordination to deliver standout brand experiences. • Collaborate with the customer marketing team to incorporate upsell and retention opportunities into event plans. • Coordinate with the marketing team on pre- and post-event campaigns that create buzz, drive attendance, and nurture leads through tailored follow-up and content experiences. • Conduct event retrospectives with a detailed analysis of performance metrics that will inform future event strategy and promote continuous improvement in future event planning.