• Own pricing and promotion strategy across Rentals Advertising Product, including segmentation, value metrics, rate card architecture, and monetization frameworks that drive penetration, revenue per property growth, and long-term retention. • Develop and execute data-driven pricing strategies grounded in elasticity analysis, competitive benchmarking, marketplace dynamics, and partner ROI performance. • Lead end-to-end pricing initiatives from strategy development through executive alignment, system implementation, GTM enablement, and post-launch measurement. • Drive continued revenue growth for Zillow’s fastest-growing business by identifying pricing levers that unlock expansion in underpenetrated segments while optimizing yield in mature markets. • Build and operationalize pricing governance, including approval frameworks, floor/ceiling guardrails, exception policies, and a recurring pricing review cadence with Sales and Finance leadership. • Partner cross-functionally to operationalize pricing into systems and workflows, ensuring pricing changes are reflected in Salesforce, quoting tools, rate cards, and sales enablement materials. • Design, launch, and measure pricing experiments and pilots, leveraging A/B testing and incrementality frameworks to refine pricing and packaging strategies. • Establish pricing performance dashboards and KPIs to track sales, price realization, renewal impact, ARPP, revenue growth, and marketplace health, enabling continuous optimization. • Deliver executive-ready insights and recommendations, translating complex analysis into clear business decisions.