**Responsibilities ** - Create verbal identity systems, including taglines, manifestos, and descriptive language. - Partner with the Strategy team to translate insights into clear, compelling strategic plans, ensuring that the strategic foundation is reflective of the brand’s vision and business objectives. - Articulate the brand’s core narrative, greater vision, value propositions, and positioning, ensuring alignment with audience needs. - Develop tone of voice guidelines that define how a brand speaks across contexts. - Lead brand and product naming explorations that deliver on the brand strategy. - Craft compelling copy for key brand touchpoints such as websites, packaging concepts, and email communications. - Collaborate with strategists and designers to ensure creative ideas are insightful and deliver upon client objectives. - Experiment with AI and emerging tools to expand what’s possible in copy development and testing. - Conduct cultural and competitive scans to uncover how language shapes relevance. - Contribute to client workshops and presentations, helping brands articulate their voice and story. - Help build the foundation for a growing Verbal Identity practice at Herman-Scheer. - Act as a thought leader within the agency, providing strategic and creative perspective to projects, and helping elevate the quality of writing across the team.