• Develop and oversee comprehensive digital marketing strategies across channels such as paid search, display, social media, email, and web, ensuring alignment with business goals and market opportunities. • Lead, coach, and develop a team of digital marketing specialists, fostering a culture of collaboration, feedback, and continuous improvement. • Guide the planning, launch, and optimization of digital campaigns to support product launches, demand generation, and brand initiatives. • Analyze campaign performance data, generate insights, and implement optimizations to maximize ROI and achieve KPIs. • Manage digital marketing budgets, allocate resources, and oversee relationships with external vendors and platforms. • Collaborate with content, design, product, and analytics teams to ensure digital assets are compelling, on-brand, and tailored to target audiences. • Stay current on digital marketing trends, technologies, and best practices, and recommend innovative approaches. • Ensure all digital marketing activities adhere to brand guidelines, compliance standards, and data privacy regulations.