• Own and maintain strong relationships with strategic accounts, ensuring client success through up-sells, cross-sells, renewals, and overall account growth. • Partner with Customer Success leadership to manage and scale accounts, ensuring long-term growth and performance optimization • Serve as the main point of contact for client communications, program management, and strategic recommendations, ensuring seamless customer experience. • Develop and manage a client roadmap outlining major milestones, testing initiatives, and opportunities for expansion. • Apply knowledge of Zeta offerings, client goals, industry trends, and best practices to develop strategic thought partnership and recommendations that drive performance improvements, creative enhancements, and revenue growth. • Identify and execute growth opportunities by designing unique strategic plans for each customer that exceed quarterly and annual goals. • Possess a deep understanding of partner KPIs and goal-setting, proactively providing optimization recommendations to maximize performance. • Lead and attend client meetings, including weekly status updates, kick-off calls, and Quarterly Business Reviews, ensuring action items and strategic next steps are documented, coordinated across teams, and executed. • Develop and share best practices with internal teams to continually improve operational efficiency, quality of work, and platform effectiveness.