• Update and send out weekly and monthly pipeline, bookings and key metrics report to ELT/SLT and our board members • Analyze sales data to identify trends, patterns, and opportunities for growth • Develop dashboards and reports on sales performance metrics (revenue, pipeline, conversion rates, quota attainment) • Provide insights to support strategic sales planning and decision-making • Monitor key performance indicators (KPIs) such as pipeline velocity, win rates, and sales cycle length • Perform variance and trend analysis on sales results and forecasts • Provide recommendations to improve sales productivity • Support forecasting processes using historical sales data and market trends. • Maintain CRM systems (e.g., Salesforce, HubSpot) to ensure data integrity and accurate reporting • Conduct data audits and implement data governance standards • Manage and optimize sales reporting tools and analytics platforms • Work with marketing to analyze lead quality and conversion metrics • Partner with finance on revenue and commission reporting • Provide insights to sales leadership and executive teams