• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native. • Identify third-party data segments, manage audience lists, and curate publisher lists. • Negotiate and implement direct and private marketplace (PMP) deals with media partners. • Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360, Amazon DSP, and The Trade Desk. • Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution. • Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing. • Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel. • Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations. • Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns. • Lead regular planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance. • Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals. • Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.