• Define and lead the North America marketing strategy in alignment with global brand priorities and regional commercial objectives. • Translate global campaigns into high-impact regional go-to-market plans, tailoring execution by retailer, channel, and customer while preserving brand integrity. • Own the North America marketing calendar, ensuring clear prioritization, sequencing, and cross-functional alignment across promotions, campaigns, and launches. • Establish clear points of view on where to invest, scale, test, or pull back based on performance and business needs. • Lead omnichannel marketing planning across channels with a strong digital-first mindset. • Partner with Media, Growth, and DTC teams to shape top- and mid-funnel strategies, paid media priorities, and creative inputs that drive measurable results. • Contribute to performance marketing creative strategy, ensuring assets are optimized for channel, audience, and objective. • Implement and brief local (non-global) campaigns, including channel launches and retailer-specific initiatives. • Own marketing performance tracking and deliver weekly and monthly executive readouts on media, sales, and campaign results. • Serve as a central connector across Sales, Brand, Media, Digital, PR, Influencer, Creative, and Education teams. • Share regional plans, learnings, and performance with Global and ANZ partners.