• Lead the design direction for Resident’s e-commerce experiences, delivering high-quality, customer-centered solutions while thoughtfully balancing quality, speed, and business impact. • Partner closely with Product, Data, and Marketing teams to translate business goals, customer insights, and experimentation learnings into effective digital experiences, including support for A/B testing initiatives. • Own the design process from early concepting through wireframes, prototypes, and final UI, turning ideas into polished, scalable experiences. • Contribute to and evolve UI components, patterns, and broader design systems to ensure consistency and efficiency across Resident brands. • Maintain and enhance design system standards and Figma libraries, helping drive cohesion and scalability across the organization. • Apply strong judgment in understanding project goals, defining design approaches, and recommending solutions that improve usability, conversion, and visual quality. • Build strong cross-functional relationships and collaborate effectively with partners across Product, Engineering, Data, Marketing, and executive leadership throughout the development lifecycle. • Provide design expertise and strategic insight to non-design stakeholders, helping elevate user flows, interaction patterns, and overall experience quality. • Mentor and provide guidance to Junior and Mid-Level Product Designers, supporting high standards of craft, feedback, and professional growth. • Create sophisticated prototypes in Figma to communicate interaction models, validate concepts, and support stakeholder alignment. • Stay current on industry trends, emerging tools, and evolving best practices in product design, ecommerce, and experimentation. • Partner closely with Engineering to ensure designs are implemented thoughtfully and with a high level of fidelity.