• Own the creative vision and quality standard for the Performance Design department • Ensure all work meets both craft and conversion benchmarks — great looking and built to perform • Review and elevate creative across paid social, display, video, and landing page formats • Lead, coach, and develop a multidisciplinary team of designers, project managers, and motion contractors • Set clear expectations, foster accountability, and build a culture where creative people do their best work • Identify growth opportunities for team members and actively invest in their development • Partner closely with paid media and client success teams to ensure creative is data-informed from the start • Represent the department in new business pitches and client conversations • Articulate the value of Performance Design as a strategic capability, not just an execution function • Own and manage the department P&L • Monitor margins, manage resourcing decisions with financial impact in mind, and ensure the department operates as a profitable, scalable business unit • Think and operate like an owner • Lead adoption of AI creative tools across the team • Identify where emerging technologies can sharpen output and improve efficiency • Build AI into real production workflows — not just as a proof of concept