Connecting Companies with the Best Global Talent #LETSGETPAIRED
Performance Copywriter at DTC Ecommerce Health/Wellness Brand (Remote, US-based)
Location
United States
Posted
2 days ago
Salary
Not specified
Seniority
Mid Level
Job Description
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
Role Summary
Our client is a performance-driven DTC ecommerce company focused on scaling revenue through high-converting funnels and data-backed marketing systems. They specialize in aggressive growth strategies across paid media and conversion optimization. They are looking for a Direct Response Copywriter to own and execute prelander and presale strategy that drives measurable revenue impact.
Responsibilities
- Prelander & Presale Development
- Write high-converting prelanders designed to warm top-of-funnel traffic
- Build long-form presale pages that address objections and drive belief shifts
- Develop advertorials, comparison pages, authority pages, and educational funnels
- Create structured narrative flows aligned with creative angles and media buying strategy
- Conversion Strategy & Optimization
- Align messaging across funnel stages (TOF / MOF / BOF)
- Translate customer awareness levels into targeted copy structures
- Use GA4 insights, CRO data, and performance metrics to refine messaging
- Improve key metrics such as bounce rate, scroll depth, and CVR
- Testing & Iteration
- Develop multiple copy angles based on creative briefs
- Continuously iterate based on A/B testing results
- Optimize hooks, headlines, CTA placement, and content flow
- Partner with CRO teams to improve page structure and performance
- Cross-Functional Collaboration
- Execute based on direction from Creative Director and Head of Ecom
- Align messaging with brand positioning and growth strategy
- Translate performance data into actionable copy improvements
- Contribute to quarterly creative and funnel strategy planning
Job Requirements
- Proven experience writing prelanders and presale pages that generated significant revenue (7-figure+ preferred)
- Strong understanding of direct response psychology and buyer behavior
- Solid background in DTC ecommerce environments
- Experience creating advertorial-style funnels and conversion-focused pages
- Ability to write both long-form and short-form high-converting copy
- Comfortable working in a data-driven, performance-focused environment
- Strong understanding of funnel structure and customer journey
- Preferred Qualifications
- Experience in health, wellness, or supplement brands
- Experience working closely with media buying teams
- Experience building full presale systems, not just individual pages
- Familiarity with GA4, heatmaps, and CRO frameworks
Benefits
- Competitive salary – based on experience and performance
- Remote flexibility – work from anywhere
- Performance-based incentives tied to results
- Opportunity to work with a high-performing ecommerce growth team
Related Guides
Related Categories
Related Job Pages
More Copywriter Jobs
Senior Copywriter
MERGE WorldMERGE World is an advertising and marketing agency that is on a mission to bring “health, wealth, and happiness to the world” by combining storytelling and
Collaborate with art directors to create compelling campaigns across various media, write persuasive copy under creative guidance, and manage assignments to ensure timely delivery of high-quality work.
Marketing Copywriter
Creative CircleCreative Circle describes itself as a recruiting and consulting company specializing in marketing and creative staffing, in-house studio development, and manage
Content author templated work in Adobe tools from end to end, including: creating original content, editing, structuring and managing.
Copywriter - POS, Retail, Headlines, Alcohol
Creative CircleCreative Circle describes itself as a recruiting and consulting company specializing in marketing and creative staffing, in-house studio development, and manage
Ensure messaging aligns with brand voice and consumer marketing objectives. Write clear, persuasive explanations of creative ideas and intro copy.
Copywriter
Creative CircleCreative Circle describes itself as a recruiting and consulting company specializing in marketing and creative staffing, in-house studio development, and manage
Partner closely with an integrated marketing team to understand strategy and execute against business goals.
